Types of Game Art Services Offered by Indian Companies
- Rachel Smith
- Aug 2
- 4 min read

India leads in the game development world. When it comes to game art, it is about the look of the game that attracts players with high engagement. A game development company in India offers many types of game art service. These services help game developers make games interactive and visual storytelling. These companies are experts in realistic gaming experiences and their visuals. It will help in high-quality experiences. Here you can know all the types of game art services that are offered by Indian companies.
Game Art Services offered by Indian Companies
This blog explained to you the different types of game art services that Indian companies provide:
1. Concept Art
Concept art is the first step of the game design process. It creates ideas and sketches at the initial level about what the game looks like. A Game development company in India has talented artists who create weapons, spaces, and game elements in sketches and pictures. It helps developers to give the direction, emotional tones, and visual look of the game.
Visualize ideas or concepts
Used in the early stages of design
Helps communicate
Common in films, games
Explores character, environment.
Focuses on creativity
2. 2D Game Art
It is a flat and two-dimensional artwork. The top game art development company create 2D art:
Characters
Backgrounds
Objects
User Interface
It is popular for mobile games. A 2D game is easier and faster than 3D. The artists are highly skilled in making attractive games.
Creation of flat, two-dimensional visuals
Includes characters, backgrounds
Uses tools like Photoshop, Illustrator
Focuses on style, color palettes
Balances quality with performance
Supports storytelling and gameplay
3. 3D Game Art
3D game art is complex than 2D. It includes three dimensions. A top game art development company creates 3D models, characters, and others like real. Using advanced software, 3D artists create lifelike models and textures that bring virtual environments to life. This game is used in action and adventure games. 3D artists work on realistic and high-quality game art.
Includes characters, objects
Uses advanced software
Focuses on textures and rigging
Real-time rendering
Supports gameplay
Integrates with animation
4. Character Design
A game is incomplete without the characters. It connects players with immersive experiences. Game art outsourcing services offer character design with game story and style. It includes characters' clothes, faces. They also work on animations to make it unique.
Creating unique characters
Defines personality and role
Includes shapes, colors, costumes, and expressions
Considers the target audience and the story context
Used in games, animation, comics, and more
6. Animation
Animation is the movement of characters. Indian companies create animations like movements, objects, and characters. It gives the game engagement. A proficient expert uses their knowledge to create smooth environments.
Bringing characters or objects to life
Can be 2D, 3D or motion graphics
Involves keyframes, timing, and easing
Focuses on principles
Increase storytelling and emotional impact
7. UI/UX Design
Indian companies used it for game menus, icons, and for other elements. Good designs make it easy to use gameplay. Indian artists used it for good-looking interfaces. Players can navigate the game easily through UI/UX designs.
Visual layout and interactive elements
Focuses on user needs
Involves wireframes and user testing
Balances functionality
Uses the latest tools
8. VFX & Visual Effects
Visual effects bring life to the games. It gives UI transitions and real-time services.
Particle systems
Magical effects
Combat effects
Environment FX
UI and transition effects
9. Game Environment Design
Environmental design is an essential part of the game. People are attracted to the game environment. It can be a castle, a jungle or a haunted house.
2D sketches of game locations.
3D modelling of environments.
Lighting and atmosphere.
Asset placement.
10. Illustrations and Marketing Art
Games always need illustrations for marketing. These artworks are used on websites. Social media and game stores.
Key art and cover images
Loading screen art
Promotional images for app stores
Social media banners and character posters
High-resolution character
Why Choose Indian Companies for Game Art?
Indian game art companies are popular because of:
Many skilled artists and animators
Affordable compared to many countries
The latest software and technology
Deliver quality work on time
A wide range of services under one roof
What is An Example of Game Art?
Game Art is the development process where you create the visual aspect of the game. Game designers work interactively to make sure the storyboarding and start styling of the game attract players. An example of game art is Clash of Clans. This game has 2D character designs. This game is designed with cartoon-style warriors, archers, and wizards. Clash of Clans uses 2D characters, moving and attacking animations, and UI arts.
Other Common Examples of Game Art
Type of Game Art | Example |
3D Character Art | Lara Croft in Tomb Raider |
Environment Art | Forest background in Ori and the Blind Forest |
UI Design | Buttons and menus in Candy Crush |
Concept Art | Sketches of the world in The Legend of Zelda |
2D Animation | Character movement in Hollow Knight |
What is Game Art Outsourcing?
The game art outsourcing services offer external hiring to save time and reduce costs. It helps in modelling, texture designing, and UI designs. It has many challenges like barriers, quality control and protection.
Aspect | Description |
Definition | The practice of hiring external studios or freelancers to create visual assets for video games. |
Purpose | To save time, reduce costs, and access specialised artistic skills. |
Common Art Types | 2D art, 3D models, textures, animations, UI design, concept art. |
Clients, | developers, publishers, startups. |
Benefits | Lower cost, faster production, and access to global talent. |
Challenges | Communication barriers, quality control, and cultural differences. |
Conclusion
Game art is the most important aspect of game development. The game art services cover all parts of the game design. From concept art to animations, Indian artists bring ideas into real life. India is a top game art services provider. From 2D animations to immersive 3D interfaces, the Indian companies have skilled artists, affordable prices, global clients, and many platforms. So if you want to make a game that attracts the players, Indian game art companies will help you with it. People choose Indian companies for designing because of the rates, services ranges and latest tools and software.
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