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Types of Game Art Services Offered by Indian Companies

  • Writer: Rachel Smith
    Rachel Smith
  • Aug 2
  • 4 min read
Game Art Services

India leads in the game development world. When it comes to game art, it is about the look of the game that attracts players with high engagement. A game development company in India offers many types of game art service. These services help game developers make games interactive and visual storytelling. These companies are experts in realistic gaming experiences and their visuals. It will help in high-quality experiences. Here you can know all the types of game art services that are offered by Indian companies. 


Game Art Services offered by Indian Companies

This blog explained to you the different types of game art services that Indian companies provide:


1. Concept Art

Concept art is the first step of the game design process. It creates ideas and sketches at the initial level about what the game looks like. A Game development company in India has talented artists who create weapons, spaces, and game elements in sketches and pictures. It helps developers to give the direction, emotional tones, and visual look of the game. 


  • Visualize ideas or concepts

  • Used in the early stages of design

  • Helps communicate

  • Common in films, games

  • Explores character, environment.

  • Focuses on creativity 


2. 2D Game Art

It is a flat and two-dimensional artwork. The top game art development company create 2D art:


  • Characters

  • Backgrounds

  • Objects

  • User Interface


It is popular for mobile games. A 2D game is easier and faster than 3D. The artists are highly skilled in making attractive games. 


  • Creation of flat, two-dimensional visuals

  • Includes characters, backgrounds

  • Uses tools like Photoshop, Illustrator

  • Focuses on style, color palettes

  • Balances quality with performance

  • Supports storytelling and gameplay


3. 3D Game Art

3D game art is complex than 2D. It includes three dimensions. A top game art development company creates 3D models, characters, and others like real. Using advanced software, 3D artists create lifelike models and textures that bring virtual environments to life. This game is used in action and adventure games. 3D artists work on realistic and high-quality game art. 


  • Includes characters, objects

  • Uses advanced software 

  • Focuses on textures and rigging

  • Real-time rendering

  • Supports gameplay

  • Integrates with animation


4. Character Design

A game is incomplete without the characters. It connects players with immersive experiences. Game art outsourcing services offer character design with game story and style. It includes characters' clothes, faces. They also work on animations to make it unique.


  • Creating unique characters

  • Defines personality and role 

  • Includes shapes, colors, costumes, and expressions

  • Considers the target audience and the story context

  • Used in games, animation, comics, and more


6. Animation

Animation is the movement of characters. Indian companies create animations like movements, objects, and characters. It gives the game engagement. A proficient expert uses their knowledge to create smooth environments. 


  • Bringing characters or objects to life

  • Can be 2D, 3D or motion graphics

  • Involves keyframes, timing, and easing

  • Focuses on principles

  • Increase storytelling and emotional impact


7. UI/UX Design

Indian companies used it for game menus, icons, and for other elements. Good designs make it easy to use gameplay. Indian artists used it for good-looking interfaces. Players can navigate the game easily through UI/UX designs.


  • Visual layout and interactive elements

  • Focuses on user needs

  • Involves wireframes and user testing

  • Balances functionality

  • Uses the latest tools 


8. VFX & Visual Effects

Visual effects bring life to the games. It gives UI transitions and real-time services. 


  • Particle systems

  • Magical effects 

  • Combat effects

  • Environment FX

  • UI and transition effects


9. Game Environment Design

Environmental design is an essential part of the game. People are attracted to the game environment. It can be a castle, a jungle or a haunted house. 


  • 2D sketches of game locations.

  • 3D modelling of environments.

  • Lighting and atmosphere.

  • Asset placement.


10. Illustrations and Marketing Art

Games always need illustrations for marketing. These artworks are used on websites. Social media and game stores.


  • Key art and cover images

  • Loading screen art

  • Promotional images for app stores

  • Social media banners and character posters

  • High-resolution character


Why Choose Indian Companies for Game Art?

Indian game art companies are popular because of:


  • Many skilled artists and animators

  • Affordable compared to many countries

  • The latest software and technology

  • Deliver quality work on time

  • A wide range of services under one roof


What is An Example of Game Art?

Game Art is the development process where you create the visual aspect of the game. Game designers work interactively to make sure the storyboarding and start styling of the game attract players. An example of game art is Clash of Clans. This game has 2D character designs. This game is designed with cartoon-style warriors, archers, and wizards. Clash of Clans uses 2D characters, moving and attacking animations, and UI arts.


Other Common Examples of Game Art


Type of Game Art

Example

3D Character Art

Lara Croft in Tomb Raider

Environment Art

Forest background in Ori and the Blind Forest

UI Design

Buttons and menus in Candy Crush

Concept Art

Sketches of the world in The Legend of Zelda

2D Animation

Character movement in Hollow Knight


What is Game Art Outsourcing?

The game art outsourcing services offer external hiring to save time and reduce costs. It helps in modelling, texture designing, and UI designs. It has many challenges like barriers, quality control and protection. 


Aspect

Description

Definition

The practice of hiring external studios or freelancers to create visual assets for video games.

Purpose

To save time, reduce costs, and access specialised artistic skills.

Common Art Types

2D art, 3D models, textures, animations, UI design, concept art.

Clients,

developers, publishers, startups.

Benefits

Lower cost, faster production, and access to global talent.

Challenges

Communication barriers, quality control, and cultural differences.


Conclusion

Game art is the most important aspect of game development. The game art services cover all parts of the game design. From concept art to animations, Indian artists bring ideas into real life. India is a top game art services provider. From 2D animations to immersive 3D interfaces, the Indian companies have skilled artists, affordable prices, global clients, and many platforms. So if you want to make a game that attracts the players, Indian game art companies will help you with it. People choose Indian companies for designing because of the rates, services ranges and latest tools and software.


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