How the Automobile Industry Is Using AI and Chatbot for Customer Service?
- Vaibhav Karanwal

- Jul 15
- 5 min read

The automobile industry has a changes through advanced technology. The most important change is customer service. Artificial intelligence and chatbots are used for customer service. These tools give better experiences and personalized support to the customers. Over the years, AI and chatbot have seen widespread adoption across various sectors, such as commerce, banking, and healthcare services. They will satisfy the customer through better experiences. This blog will explain how the Automobile industry is using AI Chatbots to improve Customer experiences.
What are AI and Chatbot?
Artificial intelligence is an advanced tool that helps in think and learn like humans. AI can able to understand languages, recognize pictures, learn from data, make decisions, and so on. AI is found in the automobile, healthcare, and education industries. There are 2 categories of AI:
AI by Capability
AI by Functionality
On the other hand, A chatbot is an AI program that chit-chats with people by typing and speaking. They help with instant replies. Chatbot is found on Websites, Apps, and Platforms like WhatsApp and Messenger. There are 2 categories of chatbots:
Rule-based chatbots
AI chatbots
If you want to create your own AI chatbot. An AI chatbot development company offers custom chatbot design, data security support, and updates.
Why Customer Service is Important in the Automobile Industry
Customer service is important for every industry. We talk about the automobile industry. Customers have many queries about buying a car. AI in automobile answers quickly. These questions are:
What are the features of the car?
What is the price?
Is financing available?
How can I book a test drive?
Where is the nearest showroom?
What if something goes wrong with my car?
How is Artificial Intelligence used by Chatbots?
Chatbot development services are using AI in many ways:
1. 24/7 Chat Support
Earlier, customers asked questions to call customer care or visit the showrooms. But technology is growing, and AI chatbots give instant responses and 24/7 chat support. Customers get answers anytime. For example, a car company, Tata Motors, uses AI and chatbots on their websites and WhatsApp. The customer can ask here for models, and features and take a test drive in one place.
Benefits:
No waiting time
Instant replies
Works even on holidays and weekends
2. Personalised Recommendations
AI in automobile uses data to understand customer needs. For example, if you visit a car company to purchase a car, AI can take feedback and suggest the best cars.
Budget
Fuel type
Seating capacity
Usage (city drive or long travel)
Now, if you are looking for a family car under ₹10 lakhs with good mileage, the AI will show according to personalized recommendations.
Benefits:
Saves time
Makes better decisions
Builds trust with the brand
3. Easy Booking and Test Drives
AI and chatbot will help in easy booking and test drives. They help customers without any long forms. Just type ‘I want a test drive’. Chatbots will get details from you, and the system will show the nearest showroom and slots.
Benefits:
Quick and smooth booking
Fewer human errors
Better customer experience
4. Handling Customer Complaints
Sometimes, complaining is a long paper-based process. An AI chatbot development company helps customers:
Register complaints
Check the status of the complaint
Get solutions faster
Benefits:
Faster problem resolution
Less frustration for customers
Better brand image
5. AI in After-Sales Service
Customers need regular maintenance and servicing. AI helps in:
AI can remind customers when their car is due for service
It can suggest the best time and date based on previous visits
It checks parts availability and can even auto-book appointments
Benefits:
Regular car health check
Timely reminders
Improved customer satisfaction
6. Voice-Based Assistance in Cars
AI voice-based assistance in cars is common in modern cars. The driver can command them like:
Call the service center
Check tire pressure
Navigate to the nearest petrol pump
Play Music
For example, the new model of MG Hector uses voice-based commands in English and Hindi.
Benefits:
Hands-free control
Better safety
More comfort
7. AI Sales Process
AI helps the sales team by showing the model to the customers. It will do
Website visits
Time spent on certain car pages
Test drive history
Customer location
The AI gives data according to the rank of potential buyers and follows up with the right people.
Benefits:
More sales
Less effort
Focused marketing
8. Virtual Showrooms and Augmented Reality
Many companies used AI and AR to show virtual showrooms. Customers can:
Walk through the showroom online
Check car interiors in a 360-degree view
Customise car color, features, and accessories
AI chatbot guides the complete process and reduces customer physical visits. Hyundai and BMW offer virtual experiences on their websites and apps.
Benefits:
Safe and convenient
Visual and interactive experience
Better decision-making
9. Language and Regional Support
India is a country that has various languages. AI chatbot understands these languages and responds in regional languages. Chatbot development services help smaller-town customers. It also gives benefits in regional markets. For example, Mahindra’s chatbot supports multiple Indian languages for customer service.
Benefits:
Wider reach
Stronger customer connection
Higher trust
10. Cost Saving and Efficiency
AI and chatbot save money by handling thousands of clients daily. It reduces the number of customer support team members. AI can answer automatically.
Benefits:
Lower operational costs
Less human error
Faster service
How is Gen AI helpful in the Automobile Industry?
Area of Application | How Gen AI Helps |
Design | Generates car designs, interiors using AI-driven creativity |
Manufacturing Process | Optimises assembly line workflows and predicts faults in machines |
Quality Control | Quality Control Detects defects using AI image recognition and improves inspection accuracy |
Predictive Maintenance | Analyses vehicle data to predict part failures before they happen |
Customer Service | Powers chatbots to answer customer queries, book services, and handle complaints |
Personalized Marketing | Creates personalized ads and offers based on user behavior and vehicle history |
Vehicle Software Updates | Auto-generates and tests software code for in-car infotainment and safety systems |
Virtual Showrooms | Creates 3D and AR-based car experiences for online buyers |
Inventory Management | Forecasts demand and generates purchase suggestions for car parts and materials |
Driver Assistance Systems | Helps train AI models for autonomous driving features like lane assist and braking |
Conclusion
AI and chatbot are changing the way of work in the automobile industry. From instant response to booking service, they will help customers and companies both. AI development company offers customer support, personalised recommendations. As technology grows, these tools will give you smarter customer service in the automobile industry. In the future, the use of these tools will be growing. The need for this is increasing with the rise of vehicles and self-driving technology. It will help the automobile companies stay competitive.
.webp)



Comments