Logo
Back to Blog

Step-by-Step Process of Creating Game Concept Art for 3D Games

Step-by-Step Process of Creating Game Concept Art for 3D Games

Every development starts with concepts. Game concept art plays an important role in game development. Concept art is the first step in the development. It includes drawing, sketches of the game characters, vehicles, and more. Through this, game designers, artists and developers understand how it looks in 3D. Concept art is the first step of design, whether it is a 3D racing game or an action-filled 3D mobile game. It saves time and imagination in life. The article explains the step-by-step process of concept art creation.

Why is Concept Art Important in 3D Games?

Concept art is very important in 3D games. Here's why it's important:

Where is Concept Art Used in 3D Games?

Character design - player avatars, enemies, side characters. 

Environment Design - Game maps, cities, landscapes

Vehicle Design - Cars, bikes, spaceships for 3D racing games

Weapon and Prop Design - Guns, swords, magical items, accessories

UI/UX Concept Art - Buttons, menus, screens

Step-by-Step Process of Creating Game Concept Art for 3D Games

Here is the Step-by-step process of how artists create concept art for 3D games:

Step 1: Understand the Game Vision

The game concept artist needs to understand the game.

Step 2: Collect References and Build a Mood Board

Next, the artist collects inspiration and reference material, which is called mood boarding.

Step 3: Make Quick Sketches

The artist sketches small, quick versions of characters. These are called thumbnail sketches.

Step 4: Refine Best Ideas 

After many sketches, choose the best and refine it.

Step 5: Add Colour, Lighting

Now, the artist designs life by painting with colours and light.

Step 6: Create Turnaround Sheets and Poses

This step is important for 3D modellers and animators.

In 3D games, modellers use these sheets to create accurate 3D versions of the art.

For a racing car, the sheet might include:

Step 7: Feedback and Make Revisions

The concept art is now reviewed by:

They may suggest:

Step 8: Deliver Final Concept Art

The final concept art package is shared with the rest of the team. It includes:

What Tools Are Used in Concept Art Creation?

Tool NamePurpose
Adobe PhotoshopDigital painting and editing
ProcreateDrawing on iPads and tablets
BlenderFor 3D blocking (optional)
PureRefCollecting and organising references
KritaFree painting tool for artists

Tips for Great Concept Art in 3D Games

Concept Art for 3D Racing Games

For 3D racing games, concept art includes:

Concept Art in 3D Mobile Games

For 3D games on mobile, concept art focuses on:

What is Concept Art in a Game?

Concept art is the first visual representation of games. It will help in visualisation, characters, and environment design. Concept art is created in 2D through digital painting. It gives visual direction to the development team. 

How Much Does Game Concept Art Cost?

The cost of concept art depends on experience, style, and complexity. Here’s a basic pricing guide:

Type of Concept ArtDescriptionEstimated Cost (USD)
Basic Character SketchSimple outline or black & white concept$50 – $150
Detailed Character ConceptFull-colour, detailed design with costumes, props$200 – $500
Environment Concept ArtGame background, scene, or landscape$300 – $800
Vehicle or Racing Car DesignDetailed vehicle design for 3D racing games$150 – $400
Weapon or Prop DesignSwords, guns, tools, or magical items$100 – $300
UI/UX Concept ArtMenu screens, buttons, icons (mostly for mobile)$100 – $250
Turnaround Sheet (Multiple Views)Front, side, back, and top views for 3D modelling$150 – $400
Expression or Pose SheetDifferent facial expressions or body poses$100 – $300

Conclusion

Concept art is a creative journey in game development. It gives a roadmap to the development team through imagination. From rough sketch to full and final designs, every step gives life to the imagination. Whether you are creating a 3D racing game or 3D mobile games, game concept art is the first and important step to game success.  The steps include Game Vision, Mood Board, quick sketching and many more things. With these steps, you ensure the game design and give inspiration to the team.

* * *

Written By Abhiwan Technology

August 1, 2025·4 min read

Recent Blogs

See All
How Do Real Estate Virtual Tour Services Work, and How Much Do They Cost

How Do Real Estate Virtual Tour Services Work, and How Much Do They Cost

What Does a 3D Architectural Walkthrough Company Actually Deliver

What Does a 3D Architectural Walkthrough Company Actually Deliver

Top Real-World Applications Built by an AR Development Company

Top Real-World Applications Built by an AR Development Company

WhatsApp Icon
Talk to our expertReply within 1 hour