Thums Up, by Coca-Cola India, partnered with Abhiwan Technology to create a high-energy, browser-based advergame designed to increase brand engagement, boost repeat interaction, and strengthen emotional brand recall among digital-first audiences.
Abhiwan Technology developed an immersive Isometric (2.5D) WebGL campaign game that combined nostalgic arcade mechanics with modern 3D city environments. The experience allowed players to explore stylized Indian city maps, collect rewards, compete on leaderboards, and engage deeply with the brand, all directly from their browser without requiring downloads.
The Mission
Thums Up needed a way to break through the digital noise and connect with the Gen-Z gaming community. We moved away from traditional ads to create a high-stakes, skill- based isometric racing world.
Experience
One-tap mechanics optimized for mobile-first engagement across all devices.
Strategic bottle pickups trigger 'Charged' mode for triple point multipliers.
Real-time global ranking system with daily rewards and friend challenges.
Seamless performance on Safari, Chrome, and In-app browsers.
Integrated heatmaps and drop-off point tracking.
Dynamic score-card generation for Instagram Stories.
Impact
In average play session duration
Day 1 return users during campaign
Of users reached the bonus round
"The team at Impact Agency delivered an experience that exceeded all our KPIs. The engagement levels were unprecedented for our digital campaigns."
Thums Up Global
"A masterclass in WebGL performance. They managed to keep the game smooth even on lower-end devices without sacrificing visual quality."
Gaming Insights Asia
We specialize in high-impact interactive experiences that drive real business results.
Let's create something legendary together.
