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Dubai Mall Digital Twin

Imtiaz Architecture Visualisation

Enhancing Real Estate Experience with VR & Interactive Floor Plans

Imtiaz Architecture Visualisation transforms property discovery through 360 virtual tours, 3D floor plans, and an immersive VR module. Designed as an interactive sales tool, it enables developers to showcase projects through digital show flats & model homes.

Section 01 // Overview

Architectural
Ecosystem

Imtiaz Architecture Visualisation is a real estate-focused solution designed to help users explore properties through interactive 3D floor plans, 360 virtual tours, and immersive VR walkthroughs.

360 Virtual Tours
3D Floor Plans
Interactive Sales Tool
Digital Show Flats & Model Homes
Metaverse Real Estate Sales Spaces

Section 02 // Functional Modules

PC-Based Module

Acting as an online property experience center, users can interact with layouts of 1BHK and 2BHK flats.

VR Immersive Module

Allows users to walk through the building and experience real-world scale and lighting.

"Built with strong environment designing and 3D environment designing services, the solution ensures realistic visualization and smooth interaction."

Architectural Overview
Architectural Detail

Immersive Property
Exploration Journey

A seamless transition from Map Selection to a Fully Photorealistic Tour, designed to deliver a high-end immersive sales experience.

MAP SELECTION

STEP 01MAP SELECTION

The journey begins with an Intuitive Map Selection interface, allowing users to choose their desired property location within a visually rich and interactive environment.

FLOOR SELECTION

STEP 02FLOOR SELECTION

Users select their preferred floor within the building, gaining a clear overview of available units and elevation context before moving into detailed exploration.

FLOOR PLAN

STEP 03FLOOR PLAN

Users transition into a detailed Floor Plan, enabling clear understanding of layout, room distribution, and spatial planning through an interactive interface.

2D FLOOR NAVIGATION

STEP 042D FLOOR NAVIGATION

User can navigate a detailed 2D floor plan to understand spatial relationships, room layouts, and functional flow with precision and clarity.

3D FLOOR NAVIGATION

STEP 053D FLOOR NAVIGATION

User transitions into a dynamic 3D environment, where user can explore the space with depth, perspective, and realistic proportions for a more engaging and intuitive walkthrough.

FULLY PHOTOREALISTIC TOUR

STEP 06FULLY PHOTOREALISTIC TOUR

The journey culminates in a Fully Photorealistic Tour, delivering a high-fidelity Virtual Reality walkthrough with realistic lighting, materials, and immersive spatial experience.

Experience the Future of Property Sales

Our immersive pipeline reduces sales cycles by 40% through emotional spatial engagement and technical transparency.

Numbers that Speaks

0%

INCREASE IN USER ENGAGEMENT

0%

INCREASE IN PROPERTY INQUIRIES

0%

HIGHER SESSION DURATION

0%

FASTER BUYER DECISIONS

0%

PREFERRED VIRTUAL EXPLORATION

0.0

CLIENT SATISFACTION SCORE

VR Property Experience
Experience of the Product

Elevating The
Buyer Journey

The Imtiaz offers a complete and easy-to-use property exploration experience. Users can interact with 3D floor plans, explore spaces through 360 virtual tours, and walk through properties in VR.

It functions as a digital show flat & model home, allowing users to connect with the property before visiting it physically. For businesses, it acts as a powerful interactive sales tool and supports broker & agent virtual sales tools for better client presentations.

DIGITAL SHOW FLATS

DIGITAL SHOW FLATS

VIRTUAL SALES SUITES

VIRTUAL SALES SUITES

METAVERSE SALES SPACES

METAVERSE SALES SPACES

Deployment Log // Project Journey

PHASE 01: INCEPTION

Improving how under-construction properties are presented digitally. Developing the PC module to simplify layout understanding through interactive 3D floor plans.

PHASE 02: IMMERSION

Development of the VR module for 360 virtual tours. High attention to detail in lighting, textures, and spatial accuracy via 3D environment designing services.

PHASE 03: EXPERIENCE CENTER

Evolution into a complete online property experience center, supporting both global buyers and sales teams with interactive tools.

STACK // TECHNICAL INVENTORY

UNREAL ENGINE
UNREAL ENGINE
AUTOCAD
AUTOCAD
REVIT
REVIT
BLENDER
BLENDER
OCULUS RIFT
OCULUS RIFT
HTC VIVE
HTC VIVE
3DS MAX
3DS MAX
MAYA
MAYA
HTC VIVE
HTC VIVE
LUMION
LUMION
Quote
"The team delivered exactly what we needed. The visual quality and ease of use helped us present our project better to buyers. The VR experience made a strong impact."
Ghazal Imtiaz
Ghazal ImtiazChief Sales & Business Development Officer, Imtiaz Builders

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