Abhiwan Technology x Coca-Cola India
In 2024, Coca-Cola India partnered with Abhiwan Technology to deliver an AI-powered interactive experience at the Foodmarks event in Connaught Place, New Delhi. Abhiwan Technology developed a real-time Face Swap AI solution that transformed visitors into the iconic Bollywood legend Raj Kapoor using advanced facial recognition and deep learning. The system delivered instant, high-quality results, allowing visitors to view and share their personalized transformations. Over 8,000 AI face swaps were generated, driving strong audience engagement and social media buzz while showcasing how AI can create meaningful and memorable brand experiences.
Real-time engagement
Seamless AI synthesis
Dynamic Lighting: Correcting varied venue lighting to ensure skin tones matched the specific vintage sepia color grades.
Processing Speed: Reducing inference time to under 200ms per frame to maintain a "real-time magic mirror" effect.
Accessibility: Simplifying a complex AI setup into a one-touch interface for people of all ages.
8,000+
Lives Transformed
1M+
Social Reach
98%
Visitor Sentiment Rating
High-precision facial landmark detection identifies key features to map the classic cinematic look onto the user.
Proprietary generative AI models process frames instantly to stylize the video in the Raj Kapoor aesthetic.
Automated export and QR-code generation for instant social media sharing of the cinematic moment.
Witness the seamless blend of reality and the cinematic golden age.
A heavy-duty tech stack designed for low latency and high-quality generation.
After the event, Coca-Cola shared something meaningful with us:
“This wasn’t just technology. This was emotion. Abhiwan helped people experience something unforgettable.”
At Abhiwan Technology, we believe the purpose of innovation is not just to impress people.
It’s to move them.
At Foodmarks, people didn’t just attend an event.
They saw themselves in a timeless story.
For a few seconds, technology disappeared.
And all that remained... was emotion.
That’s what we build.
